Image 6
Image 1
Image 2
Image 5
Image 3
Image 4

Experience strategy at the intersection of physical and digital.

I am a strategy and innovation consultant shaping physical spaces for the digital world.

With experience spanning multiple industries, I’ve led teams across retail, hospitality, travel, culture, and workplace projects.

Modular kit-of-parts for flagship store design by Marco Piattelli Palmarini, focused on experience design and flexible retail strategy.

What happens when a hardware retailer decides to become a lifestyle brand?

Flagship retail store designed by Marco Piattelli Palmarini, integrating experience design, branding, and customer-focused architecture.